Top 5 Things We Could Learn from Justin Bieber about Marketing our work, articles and/or self

Justin Bieber is only 18 years old but he is already a certified platinum artist in the US.

He is the first artist to have 7 songs debut on the Billboard Hot 100.

His first studio album, My World 2.0, debuted at or near number 1 in many countries and was certified platinum in the US.


His song "Baby" has received more than 790,000,000 views since it was uploaded on Youtube 2 years ago.

When most people his age is just figuring out how to deliver pizzas without being late; or whether they should deliver pizzas at all, one simply cannot help but say:

Heck, maybe Justin Bieber's doing something right.


And below are 5 things he highly likely has done right:


1   He put himself out there




Justin Bieber liked to sing. He liked it so much he decided to share his singing skills to the world.  It didn't matter if 2 or 5 or 10 or a hundred or more people or no one were watching. Though it would be kool if people watched. He didn't mind if no one did. The point was that he shared his skill to whoever wanted to see it. Fortunately, a lot of people did. Still, he had to make the first step by putting himself out there.

You know what they said about poor advertising right?

It is like winking at a girl in the dark because you know what you're doing but no one else does.

Putting yourself out there helps other people know what you're doing, not just you.

This brings us to the second point. He didn't mind if one person or none watched him. The point was that he sang because he wanted to.

Ultimately, to be able to get people to go to your site or read/have access to your articles, you need to put your stuff out there.

Use all the means available to you.

The easiest is to have your own blog. This gives you the freedom to say what you want, when you want it. You have full control of your content. The downside is that you need to market your own content by yourself  either through social media, building links, etc.

You can also post your content through ezine sites or do guest blog posts to popular sites which receive large amounts of traffic.

The point is to get your stuff out there  - that's a good start.





2   He sang because he loved to

Justin Bieber sang because he loved singing. Getting rich or popular was not his initial goal. Though if it did happen, I couldn't imagine him not liking or wanting it. Simply put, he simply loved to sing.

He loved it so much he did it constantly until he knew he was good at it.

And the rest was history.

Specifically, Bieber was discovered in 2008 by American talent manager Scooter Braun,[9] who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with entertainer Usher Raymond in Atlanta, Georgia, and Bieber was signed to Raymond Braun Media Group (RBMG),[10] and then to an Island Records recording contract offered by record executive L.A. Reid.[6][11]



The best way for work to not feel like work is to enjoy and love what you're doing.

This helps you look forward to it everyday. Plus, doing it feels like a breeze that any positive effects or success you experience simply serves as icing on the cake.





3  The show must go on

Just because Justin Bieber is in a place he wants to be in right now - a place other  people similarly want to be in and is even envious of  - that doesn't mean he can put his feet up and relax.

Though he could do more of that now, he still needs to work. At times, double the energy he used to.

Just because he could now be considered successful doesn't mean he could rest on his laurels.

Similarly, just because he threw up on stage doesn't mean the show can't go on.

Justin Bieber made sure he finished the show because that is what people paid to see.



"Will you love me even though I'm throwing up on stage? OK, I wanted to give you my best show ever, so do you mind if I finish it?"

And he did.

Professionalism is important whether online or offline.

If you committed to send an article at X:00 time at X date, do so. Unless there was an earthquake, flood or apocalypse on your PC, ensure that you send / complete it at the time you said you would.

Doing so speaks volume of what you're capable of as well as your work ethics.

If something does come up and you are unable to send or complete your work, do advise the reason before the deadline.


4  He accepts his flaws



Despite his success, Justin Bieber is not perfect.

And he knows this. He even accepts this publicly. He even admits mistakes he made and laughs about it - which is a kool thing to do because, ultimately, what can you do but make fun of yourself?

The fact that he could do so means he is not taking himself too seriously. When someone is not taking himself too seriously, one is highly likely not arrogant, controlling or tense. He just goes with the flow wherever life takes him.

Also, self-acceptance is healthy. It means you admit you're not perfect but you're willing to do the necessary work to change yourself for the better. Nothing wrong with that.

No one is perfect. Everyone has flaws.

The least anyone could do is accept these and work with what you have in order to better yourself. What else can you do anyway?

If you don't accept your flaws, how can you change them? How can you improve or work on something you can't or don't want to see?

Accepting them, being friendly with your flaws is the first step to changing it for the better.



5  No amount of glass doors can stop him

Justin Bieber has gone through numerous glass doors in his young life but he didn't allow these to stop him from doing what he does best: sing, have fun, entertain.






Let's say glass doors are obstacles.  I heard that obstacles are there to help us know how badly we want something.

So if you see a glass door on your way up, relax. This is temporary. With hard work, perseverance and an openness to challenges, you will easily go through these glass doors.

Below are more helpful tips and links to marketing your self to success.


8 Steps to Marketing Yourself in Today's Economy




On the Job: You need more than skills to get ahead








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